Whether your in the office, at the gym or just out and about, you can't help but notice that the Superdry brand is everywhere. With celebrity fans such as David Beckham, Idris Elba, Zac Efron and Helena Christensen, this contemporary British brand is making huge waves all over the world. Focusing on high quality products and fusing British style, Japanese inspired graphics and vintage Americana. Superdry combine quality fabrics, unique detailing, tailored fits and world leading hand-drawn graphics to create exciting collections that are sold in 189 countries. The Superdry ethos is that their clientele are not defined by age but by attitude. In creating their signature look they have used elements of urban and streetwear designs with a strong attention to detail.
Made for endless adventures. Superdry clothing is known around the world for its unfussy, stylish quality. The aim is to make clothing for people who love fashion without a capital F. Those of us who want great design rather than expensive designers. With smart casual, everyday wear, sports clothing, gym outfits, footwear and even skiwear they have a huge range of collections for 2017
The Superdry brand was born in 2003 from the collaboration of Cult Clothing founder Julian Dunkerton and James Holder, who had previously founded the British brand Bench. With their flagship store on Regent street in London they now have shops in 46 countries.
Made to last and made to impress, number one for quality as well as style. Superdry aim to get the best design possible for each item of clothing and every piece receives the upmost attention to make sure the style and fit are perfect. The combination of simple yet stylish design, great fitting layers and fantastic quality makes this British brand a global phenomenon.
As a woman your style is very much part of your identity and how you present yourself to the world. It's about self expression and self esteem as well as having fun and looking great. So what's your style personality? Is it Tomboy chic? Contemporary glam? Pretty and posh? Or something else completely. Whether you need a flirty skater dress for a day out shopping, jeans and a hoodie for when your out and about or hard wearing jacket for a ramble through the woods. The 2017 Superdry collection has a great range of flattering clothes that mix and match for hundreds of different looks.
It's a mis-conception that men's wardrobes are limited and although they may not have as many pieces as women to play with, there are certainly lots of different looks to go for in the 2017 Superdry collection. We have great fitting smart/casual shirts for work, sports gear for looking your best while sweating it out at the gym, leather jackets for when you need to be road ready, relaxed polo shirts for drinks with the lads, t-shirts & hoodies for footie on a Saturday or that all important slim fit shirt and jeans for date night. All that and everything in between gives you a wide range of great quality, stylish clothes that look great and wear well all year round.
It was an iconic picture of David Beckham wearing Superdrys Brad leather jacket that helped to catapult the brand into the public eye and onto the high street. David Beckham has always been a big fan of the brand as have many other celebrities. Some even going so far as to buy Superdry clothes themselves rather than them being 'gifted' to them as usual. A-list names such as Leonardo DiCaprio, Kate Winslet, Ben Stiller, Helena Christensen, Zac Efron, Justin Bieber and Pixie Lott have all been seen wearing Superdry clothes when their out and about. British actor Idris Elba loved the brand so much he even teamed up with them to create his own collection of premium menswear. The charismatic Hackney born star is passionate about clothes and was heavily involved with the creation of the collection.