Fabulously British- Jack Wills is well-known for its high-quality clothing and accessories. But did you know that this contemporary global brand started out in 1999 with its first store in Salcombe Devon Championing youthful spirit Jack Wills are proud to fly the flag for British design all over the world.
Supported by an army of family and friends and heralded by the town crier the Jack Wills brand was born with the opening of this very first shop along with its handbook, logo and mail order system. This grand unveiling was soon followed by a second store in Aldeburgh, Suffolk, then further stores in Guildford and Richmond in 2001. In 2005 this young brand had a huge year with their head office moving to West London, hosting a fashion show in Kensington roof gardens and opening ten shops by the end of the year.
The team at Jack Wills are dedicated to the provenance and quality of their clothes and are on a mission to open the doors of their factories and mills. What they call the 'Fabric of Jack' is an evolving story of high-tech and traditional methods. Incorporating some of the finest British cloth makers with an incredible design team who take inspiration from all over the UK and beyond.
The Jack Wills summer 2017 Collection is inspired by the first overland explorers and the record-breaking journey they made from London to Singapore in 1955, using two beat up old Land Rovers. With British heritage at the forefront of their minds as well as an intrepid love for travel, a global outlook and a love for adventure. Jack Wills have taken ideas from the military-style apparel worn by these intrepid adventures as they made their epic journey.
The Summer of 2017 is going to be a fantastic adventure incorporating sun, travel friends and those long hot days. The Jack Wills collection is a stunning and essentially British take on our modern world. Giving you the look and quality you want from a homegrown, global brand.